The Hitched List: Must-see timeless garments for the conscious consumer
Timeless. Limited. Crafted.
Made in Australia
Ethical, Customised Luxury
The Love of Style, People, Planet
Here at GC Hitched, we are huge advocates of slow fashion and female empowerment in the bridal industry. That’s just one of the reasons why we have been long-term admirers of locally owned and operated fashion house, The Love of Grace.
For those who aren’t familiar with the brand, their team design and manufacture limited luxe dresses that women can wear on numerous occasions, season after season. But what sets them apart and makes them even more special, is their desire to produce high quality ethically-made dresses with people and the planet always the driving force behind what they do {*AMEN*}.
We celebrate their business and what they stand for, and are thrilled to share their latest news with y’all…
The Love of Grace has decided to overhaul their name to give a new meaning to their brand.
It opens up the possibility for the brand to step outside the safety of their well-known heritage in the bridal realm to embrace new ideologies and focus on new collections, such as Resort and Lola.
Introducing: The Love Of…
The brand is for the woman who is fuelled by style, people and planet and knows the impact of the choices that we make in this lifetime. She ignites a fire in those around her and refuses to diffuse it. Seeing the world not as it is, but as it should be, her defining quality is optimism.
The name change also invites the customer to decide what she stands for. What do you stand for?
“When Yves Saint Laurent dropped the Yves, the world turned their heads and asked, “Why?” Hedi Slimane was adamant in the decision to reconnect to the brand’s origins and to open up to a new audience. Fast forward seven years and Saint Laurent has never looked better. Taking a leaf out of their book, The Love of… has redefined itself.” – Sally, Founder.
The collections are custom-made in Australia for the woman who wants versatility in her wardrobe, from office to beach to bar, bridal party, honeymoon and beyond.
“An awakening is in the air. The Love of… woman is an individual, and we embrace this new identity.” – Tara, Founder.
The timeless, limited label is still hand crafted in their heavenly studio in Burleigh, Queensland. The Love of… exudes more confidence and style than ever, in pieces that are designed for limited runs.
Available online from March 7th 2019.
